As the Korean cosmetics industry tops $10 billion in the U.S., a lesser-known Asian skin care practice is also gaining popularity: Taiwanese beauty, or T-beauty.
While Taiwan, long considered a manufacturing powerhouse across multiple industries, has been manufacturing Japanese beauty brands such as Shiseido and Kao for decades, it wasn’t until the 2000s that the island began exporting its own skin care brands and gaining international recognition for them, most notably My Beauty Diary. Even though it’s still a small segment of the $500 billion global beauty industry, Taiwanese cosmetic exports are growing each year, totaling $730 million in 2017, according to Taiwan’s Ministry of Economic Affairs.
Annie Wang, founder of Glowie Co, an Asian beauty e-commerce website in the U.S. with an extensive selection of Taiwanese beauty products, said the Taiwanese beauty movement is quickly making inroads in the U.S. (nbcnews.com)
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