Actor Ryan Reynolds has scored another hit with the sale his Aviation Gin to Diageo for as much as $610 million.
Diageo said on Monday the deal includes an initial payment of $335 million, with a further payout of up to $275 million based on sales of the product over a 10-year period. Aviation Gin is owned by Davos Brands and Reynolds, who Diageo said will maintain “an ongoing ownership interest.” The gin will join Diageo’s lineup of gin brands including Tanqueray, as well as other spirits such as Smirnoff vodka and Johnnie Walker Scotch whisky.
The spirits maker generated online buzz last year after the “Deadpool” star tweeted an ad for the drink poking fun at a Peloton commercial much criticized as promoting negative body images and unhealthy marital dynamics. The Aviation promo features the actress from the original Pelaton ad staring blankly into the distance as she is consoled over martinis at a bar by a couple of friends. Says one friend, “You’re safe here.” Reynolds tweeted the ad with the line, “Exercise bike not included.” (cbsnews.com)
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