The reality television star Kim Kardashian West, actor Mark Ruffalo and several other celebrities said Tuesday that they are “freezing” their Facebook and Instagram accounts for one day to protest the spread of hate speech and misinformation on those platforms.
The protest, which will happen Wednesday, is part of the Stop Hate for Profit campaign, a coalition of civil rights groups, including the NAACP, Color of Change and the Anti-Defamation League, that led a monthlong advertising boycott against Facebook in July following the death of George Floyd in the custody of Minneapolis police. More than 1,200 companies joined that boycott, including big brands such as Unilever, Verizon, Adidas and Ford.
That coalition announced Monday that it was launching “a coordinated week of action on Instagram this week,” including “a one-day freeze on Instagram sharing as well as a weeklong series of posts … calling out Facebook for its role in inciting violence, spreading racism and hate, and contributing to electoral disinformation.” (NBC News)
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